ADOPTION ACCELERATION ENGINEERING
Software buying
is changing
70% of enterprises now want to self-serve a product. This poses an opportunity for infrastructure software to reimagine how their product is adopted.
Cloudsoft accelerates this.
One journey
Five places ISVs benefit from accelerated adoption
Enterprise buyers now expect to search, try, buy and expand on their own terms. A smooth self-serve journey gives them exactly that, and gives you more customers, faster adoption and bigger deals.
Where Cloudsoft fits
Deliver a valuable outcome
Whether your product focuses on cyber security, data and analytics, or observability, or another area of infrastructure, your customers adopt your product to deliver a valuable outcome.
Simple to the end user fffff
To do so, your product needs to work inside your customers' cloud environments, security and data systems, and third-party technology but often this relies on your CRM, finance and ERP systems. Cloudsoft engineers them to work together, so every stage of the journey feels simple to the end user.
Rank for your topics
AI models look for "Entity Groups." By grouping related card titles, you tell search engines exactly which topics your brand is an authority on.
Adoption Acceleration Engineering
What we build becomes part of your product. Getting there is Adoption Acceleration Engineering.
Where Infrastructure software companies struggle
POC's and Trials are led by people.
These are currently guided by solution engineers and architects. Your product now needs to guide the user allowing them to set the guardrails and measures for success.
Revenue systems recognise annual contracts
Currently, Sales systems and teams are set up to support and compensate for ARR. Your CRM, ERP and Finance systems need to support PAYG as well as annual contracts.
Deployment requires knowledge
Deployment of the product is usually guided by Solution Engineers, partners or documentation. This now needs to be self-service automated, and not depend on human interaction.
Every customer is unique
Every customer's technical estate is different and requires manual integrations. For this to work customers need to be able to ingest or integrate automatically.
Displacing your competitor is difficult
You need to invest in people and professional services to replace a competitor . The product needs to show how easy and seamless it will be to displace any current provider currently in use in the customer account.
Built for you
We build for your outcomes
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Self-service journey that delivers within hours and converts 26% to annualised contracts
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A new revenue channel that drives new customer acquisition
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Customer deployment and implementation time reduced to minutes
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Increased partner sourced revenue through Hyperscaler channels and marketplaces
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Displacing your competitor is difficult
TIER ONE SECURITY VENDOR
A Full self-service motion in 6 weeks
Working alongside AWS, we built a full self-serve motion for a Tier One security vendor. The vendor was already listed on AWS Marketplace, but onboarding relied on manual back-office work and took three to six months per customer.
Behind the new self-serve motion, Cloudsoft built:
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the registration-to-provisioning chain
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CRM mappings
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metering and telemetry
Owned by you
No one knows your product, architecture and customers better than your team.
Cloudsoft works inside your engineering environment alongside them, adding our specialist self-serve, activation, deployment, migration and multi-cloud and third-party integration knowledge to deliver your outcomes.
Together, what we build ensures your customers experience their Aha! Moment sooner and commit earlier to longer term contracts.
Ours to build. Yours to own. Engineered to scale.
where could adoption go faster
Start the conversation wherever you are.
We'll help you work out what to build.
You might want to build a free-trial motion, have a customer deploy and implement automatically or ensure the product has coverage in any environment. Any of these is a great place to begin.
We start with the outcome you want then build what will get you there.
